Company
Sono Art-World Wide Pictures
The scrappy early-talkie independent that introduced America to Hitchcock's first sound films and swallowed Tiffany whole, only to dissolve into the merger that made Monogram (1929-1933).
Studio / production company
About
Sono Art-World Wide Pictures emerged in 1929 as a result of the merger between Sono Art Productions and World Wide Pictures, at the height of the transition to sound in the film industry. Positioning itself as a nimble independent studio, it focused on producing and releasing films that the major studios either overlooked or were too slow to develop. During its brief existence, it managed to make a significant impact in the early sound era.
Among its early releases was *The Great Gabbo* (1929), an unusual part-musical directed by James Cruze and starring Erich von Stroheim as a disturbed ventriloquist, a film still noted as one of the most peculiar from that period. Sono Art also served as the American distributor for a number of early British films by Alfred Hitchcock, including *Blackmail* and *The Manxman*, introducing the director to U.S. audiences before his move to Hollywood.
In 1932, Sono Art acquired the assets of the older Tiffany Pictures, an unusual case of a newer company absorbing an established one. However, the economic challenges of the Great Depression proved insurmountable for underfunded independents. By 1933, Sono Art had merged its resources into the reorganization that formed Monogram Pictures, a Poverty Row studio that would continue producing low-budget films into the 1940s. Though it lasted only four years, Sono Art-World Wide had worked with von Stroheim and Hitchcock, and absorbed the remnants of Tiffany Pictures, before dissolving into a company that would outlive it by several decades.
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