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Released
2023 · FILM

Air

A visionary Nike scout risks everything to sign an untested rookie, betting that a bold partnership will ignite a basketball empire and rescue the brand from collapse.

“Some icons are meant to fly.”

Directed by
Aleksey German Jr, Ben Affleck
Written by
Aleksey German Jr, Alex Convery
Rated
MPA · R
Runtime
112 min
DramaSport
Streaming on
  • Prime Video

Synopsis

The partnership between then-undiscovered Michael Jordan and Nike marked a pivotal moment in both sports and advertising history. In 1984, Nike signed Jordan to a then-unprecedented five-year contract worth $2.5 million, a bold move that reflected the company's confidence in his potential. This collaboration led to the creation of the Air Jordan sneaker line, which revolutionized the athletic footwear industry and established Jordan as a global icon. The partnership not only transformed Nike into a dominant force in sports marketing but also set a new standard for athlete endorsements.

Credits

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How many hands made this film

The scale of the collaboration

A crew of 469+ credited

Why a floor?

This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.

Craft leads on file

Edited by William GoldenbergShot by Robert RichardsonScored by Andrei SurotdinovDesigned by Francois AudouySound by Willie D BurtonCostumes by Charlese Antoinette JonesStunts by Sean GrahamVFX by Hansjeet Duggal

Box Office

2023 · Box office

⚖️ Fell short of break-even — grossed 1.1× its budget

Why 2.5×?

Cinemas keep roughly half of every ticket sold, and a wide release’s marketing often costs about as much again as the film — so a movie needs to gross around 2.5× its production budget just to break even theatrically. It’s a rule of thumb, not the studio’s ledger (home video and streaming come later).

Worldwide gross

$90.1M

Budget$80.0M
Worldwide gross$90.1M
break-even (2.5×)

US & Canada: $52.5M — 58% of worldwide · International: $37.6M (42%)

Opening weekend: $5.7M — 11% of its US run. It had legs — it kept earning long after opening weekend.

Opening week (7-day): $5.7M — 11% of its US & Canada run.

Peak 3,507 theaters

Full synopsis

Also known as

  • Air - Der große Wurfde
  • Air - La storia del grande saltoit

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