Ein Tag im Leben der Endverbraucher

The film follows a single day, from waking up in the morning to waking up again the next morning. It weaves together everyday situations commonly found in commercials—small dramas that are resolved through the product or service being advertised—into a continuous narrative of one day. The film explores the everyday in (German or Western-European) society, as commercials are an integral part of daily life for most people who watch television, and they often portray an idealized version of society. Repetition is a key editing technique used throughout the film, both visually and thematically, as commercials can be interpreted in multiple ways. For example, Brat baking foil appears during an evening dinner scene when an oven dish is placed on the table, and later reappears in a sequence about attending a classical concert, due to the presence of classical music in that clip.