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Poster for How to Go Viral
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Released
2019 · FILM

How to Go Viral

Directed by
Documentary

Synopsis

Richard Clay, art historian and expert on semiotics and iconoclasm and the interplay between new technology and shifts in meaning, compares and contrasts cultural symbols from across the centuries, unpicking iconic images, music, and other cultural outputs to explain where ‘stickiness’ comes from.

Credits

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How many hands made this film

The scale of the collaboration

Principal cast & crew: 3

These are the principals we have on file — the full crew ran to the hundreds. Every film this size was made by far more hands than any credits list ever names.

Why a floor?

This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.

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