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Poster for Killing Us Softly
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Released
1979 · FILM

Killing Us Softly

Runtime
30 min
Documentary

Synopsis

Killing Us Softly uses advertisements from magazines, newspapers, album covers, and shop windows to illustrate how advertising reinforces stereotypes, influences self-image, and shapes how people relate to one another. The film explores the impact of advertising on concepts of success and worth, love and sexuality, popularity and normality. Through a blend of statistics, humor, insight, and outrage, Jean Kilbourne examines the connection between the portrayal and exploitation of women in advertising and broader issues of sexual exploitation and the rising rates of child abuse.

Credits

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How many hands made this film

The scale of the collaboration

Principal cast & crew: 3

These are the principals we have on file — the full crew ran to the hundreds. Every film this size was made by far more hands than any credits list ever names.

Why a floor?

This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.

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