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Poster for Killing Us Softly 3
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Released
2000 · FILM

Killing Us Softly 3

Directed by
Written by
Runtime
34 min
Documentary

Synopsis

Jean Kilbourne's pioneering work has played a key role in developing and popularizing the study of gender representation in advertising. Her award-winning *Killing Us Softly* films have influenced millions of college and high school students across two generations and internationally. In this new film, Kilbourne examines whether and how the portrayal of women in advertising has changed over the past 20 years. Using over 160 ads and TV commercials, she critiques the image of women in advertising with wit and warmth. By encouraging creative and productive dialogue, she invites viewers to see familiar images in a new light, aiming to move and empower them to take action.

Credits

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How many hands made this film

The scale of the collaboration

Principal cast & crew: 2

These are the principals we have on file — the full crew ran to the hundreds. Every film this size was made by far more hands than any credits list ever names.

Why a floor?

This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.

Craft leads on file

Edited by Sut Jhally

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