Synopsis
The story of three of Australia's fastest growing startups-SafetyCulture, Vinomofo, and Canva-as they scale from garage offices to millions of users and worldwide impact. The New Hustle follows the personal journeys of the founders as they develop and iterate on their idea, attempt to bring it to market, raise capital, and face countless challenges along the way. Explore what motivates each founder and how they're attempting to overcome the massive odds against any startup in today's world.
Credits
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How many hands made this film
The scale of the collaboration
Principal cast & crew: 17
These are the principals we have on file — the full crew ran to the hundreds. Every film this size was made by far more hands than any credits list ever names.
Why a floor?
This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.
Craft leads on file
Edited by Angie DominguezShot by Matthew JeppsenScored by Tyler Sabbag
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Cast & Crew
17 unique people credited
Top billed cast
Luke Anear
as Self - Founder & CEO SafetyCulture
Rick Baker
as Self - Co-Founder Blackbird Ventures
Jodie Dry
as Self - Andre's wife & Justin's sister
Justin Dry
as Self - Co-Founder & Joint CEO Vinomofo
Andre Eikmeier
as Self - Co-Founder & Joint CEO Vinomofo
Cliff Obrecht
as Self - Co-Founder & COO Canva
Blake Pelling
as Self - Head of Growth SafetyCulture
Melanie Perkins
as Self - Co-Founder & CEO Canva
Directors
1Producers
1Other crew
8Parents Guide
AI Personalities
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