Vivacious Lady
“Ginger goes to college but not the way you think”
Synopsis
A quiet college town is thrown into turmoil when a reserved botany professor secretly marries a vibrant nightclub singer.
Credits
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How many hands made this film
The scale of the collaboration
A crew of 54+ credited
Why a floor?
This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.
Craft leads on file
Edited by Henry BermanShot by Robert De Grasse
Box Office
1938 · Box office
⚖️ Fell short of break-even — grossed 1.7× its budget
Why 2.5×?
Cinemas keep roughly half of every ticket sold, and a wide release’s marketing often costs about as much again as the film — so a movie needs to gross around 2.5× its production budget just to break even theatrically. It’s a rule of thumb, not the studio’s ledger (home video and streaming come later).
Worldwide gross
$1.2M
Also known as
- Ardid femeninoes
- Mariage incognitofr
- Una donna vivaceit
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Cast & Crew
54 unique people credited
Top billed cast
Ginger Rogers
as Francey Morgan
James Stewart
as Peter Morgan Jr.
James Ellison
as Keith Morgan
James Stewart Nm0000071
as Peter Morgan Jr.
Beulah Bondi
as Martha Morgan
Charles Coburn
as Peter Morgan Sr.
Frances Mercer
as Helen
Phyllis Kennedy
as Jenny
Franklin Pangborn
as Apartment Manager
Grady Sutton
as Culpepper - Teaching Assistant
Jack Carson
as Charlie - Waiter Captain
Alec Craig
as Joseph
Supporting cast
35Willie Best
as Porter
Spencer Charters
as Husband Shaving on Train (uncredited)
Phyllis Fraser
as (uncredited)
Lloyd Ingraham
as Mr. Noble (uncredited)
Franklyn Farnum
as Train Conductor #2 (uncredited)
Kenner G Kemp
as Man in Train Corridor (uncredited)
Bert Moorhouse
as Nightclub Patron (uncredited)
Kay Sutton
as Woman Exiting Train at Old Sharon (uncredited)
Bobby Barber
as Italian Waiter at Nightclub (uncredited)
Lee Bennett
as Student (uncredited)
Maude Eburne
as Wife of Man Shaving on Train (uncredited)
Hattie Mcdaniel
as Hattie (uncredited)
Dorothy Moore
as Hat-Check Girl (uncredited)
Ralph Brooks
as Nightclub Patron (uncredited)
Eugene Burr
as Spectator (uncredited)
Harry Campbell
as (uncredited)
Virginia Davis
as Young Woman (uncredited)
Wally Dean
as Faculty Member (uncredited)
Jane Eberling
as Girl on Bus (uncredited)
Helena Grant
as Mrs. Wickett (uncredited)
June Harris
as (uncredited)
Vinton Hayworth
as Druggist (uncredited)
Robert Holton
as (uncredited)
June Johnson
as Miss Barton (uncredited)
Marvin Jones
as Boy on Bus (uncredited)
Edmund Mortimer
as Library Committee Member (uncredited)
Roger Neury
as Nightclub Waiter (uncredited)
George Noisom
as Whistling Student (uncredited)
Tom Quinn
as Maitre D' (uncredited)
Vivian Reed
as (uncredited)
Ronald R Rondell
as Student (uncredited)
Floyd Shackelford
as First Train Porter (uncredited)
Frank M Thomas
as Train Conductor (uncredited)
Russell Wade
as Ball Guest (uncredited)
Pauline Wagner
as Woman on Train (uncredited)
Directors
2Writers
3Producers
2Other crew
2Parents Guide
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