Broadway Musical 'Two Strangers' Uses Taylor Swift Reference for Publicity
Originally published Jul 4, 2026
By Greg Evans · Deadline
AI-generated summary based on Deadline · Aggregated by Filmarian · Human-reviewed and approved on Jul 4, 2026
Key points
- Broadway's 'Two Strangers' is using a Taylor Swift reference for publicity.
- The musical has received positive reviews but needs more ticket buyers.
- The strategy is described as light-hearted and not overtly intrusive.
Broadway's 'Two Strangers (Carry a Cake Across New York)', a British musical that has received positive reviews, is using a light-hearted reference to Taylor Swift as a strategy to increase its visibility and attract more ticket buyers. The musical, written by Jim Barne, is leveraging the pop star's influence in a way that is not overtly intrusive. This approach highlights the challenges faced by theatrical productions in generating interest despite critical acclaim.
Read the original story: Deadline — by Greg Evans
