Fanatics Launches Campaign Honoring Lionel Messi
Originally published Jul 19, 2026
By Alex Weprin · The Hollywood Reporter — Movies
AI-generated summary based on The Hollywood Reporter — Movies · Aggregated by Filmarian · Human-reviewed and approved on Jul 19, 2026
Key points
- Fanatics launched a campaign honoring Lionel Messi ahead of the World Cup final.
- The campaign includes a film with the message 'You Can’t Hang It Up While We’re Still Wearing It.'
- The timing suggests this may be Messi's final game for the national team.
Fanatics has introduced a new campaign titled 'We're Still Wearing It' to honor Lionel Messi ahead of the World Cup final. The campaign features a film with the message 'You Can’t Hang It Up While We’re Still Wearing It.' The initiative appears to coincide with what may be Messi's final game for the national team.
Read the original story: The Hollywood Reporter — Movies — by Alex Weprin
