Louise Pedersen Exits Banijay-All3Media Merger as Cathy Payne Takes Leadership Role
Originally published Jul 10, 2026
By Jesse Whittock · Deadline
AI-generated summary based on Deadline · Aggregated by Filmarian · Human-reviewed and approved on Jul 10, 2026
Key points
- Louise Pedersen has left her role as CEO of All3Media International following the merger with Banijay Entertainment.
- Cathy Payne has been appointed as the head of Banijay's expanded rights sales division.
- The merger combines Banijay and RedBird IMI’s All3 assets into a larger production and sales entity.
Louise Pedersen has stepped down as CEO of All3Media International following the merger with Banijay Entertainment. Her departure comes as the newly combined entity restructures its leadership. Cathy Payne has been confirmed as the head of Banijay's expanded rights sales division. The merger has brought together Banijay and RedBird IMI’s All3 assets, creating a larger production and sales organization. Staff were informed of the changes, though details of Pedersen’s future role remain unclear.
Read the original story: Deadline — by Jesse Whittock