Major League Soccer Launches World Cup Ad Campaign
Originally published Jul 13, 2026
By Alex Weprin · The Hollywood Reporter — Movies
AI-generated summary based on The Hollywood Reporter — Movies · Aggregated by Filmarian · Human-reviewed and approved on Jul 13, 2026
Key points
- MLS is launching its largest marketing campaign in its 33-year history.
- The campaign features tagline 'Thanks World, We’ll Take It From Here' and includes high-profile athletes and owners.
- The campaign will debut during the World Cup semifinals and final and run across multiple platforms.
- MLS aims to attract new fans and keep them engaged beyond the tournament.
Major League Soccer is launching its largest marketing campaign to date as the 2026 FIFA World Cup concludes. The campaign features high-profile athletes and owners, including Lionel Messi and Matthew McConaughey, and uses the tagline 'Thanks World, We’ll Take It From Here.' The effort aims to attract new fans and keep them engaged beyond the tournament. The campaign will debut during the World Cup semifinals and final and run across multiple platforms.
Read the original story: The Hollywood Reporter — Movies — by Alex Weprin