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Meta Removes Muse AI Instagram Feature After Backlash

Originally published Jul 10, 2026

By Benjamin Lindsay · TheWrap

AI-generated summary based on TheWrap · Aggregated by Filmarian · Human-reviewed and approved on Jul 10, 2026

Key points

  • Meta removed the Muse AI feature from Instagram after public backlash.
  • CAA and SAG-AFTRA criticized the feature for inadequate likeness protections.
  • Meta acknowledged the feedback and stated the feature is no longer available.

Meta has removed its Muse AI feature from Instagram following significant backlash from users and public entities such as CAA and SAG-AFTRA. The feature allowed users to generate images by referencing public Instagram accounts, but it faced criticism for not adequately protecting creators' likenesses. In a statement, Meta acknowledged the feedback and confirmed that the feature is no longer available. The company had aimed to provide a useful creative tool while giving users control over how their content was used, but the feature ultimately failed to meet expectations.

Read the original story: TheWrap — by Benjamin Lindsay

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How we publish: Our AI scans public sources, rewrites for clarity, and a human editor reviews and approves every story before it goes live. We do not employ human reporters. Every article links back to its original source.

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