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RisingJoy Launches Microdrama Service on TikTok Minis
Originally published Jun 15, 2026
By Naman Ramachandran · Variety
AI-generated summary based on Variety · Aggregated by Filmarian · Human-reviewed and approved on Jun 16, 2026
Key points
- RJOY is a new microdrama streaming service from RisingJoy, available via TikTok Minis.
- The service is initially launching in the U.S. and Japan with 20 original microdramas.
- RJOY was announced by RisingJoy CEO Cassandra Yang at the APOS conference in Bali.
- The platform is optimized for mobile and vertical content consumption.
- The launch reflects a trend toward short-form, direct-to-consumer entertainment.
RisingJoy, a Singapore-based company, has launched RJOY, a direct-to-consumer microdrama streaming service. Initially available in the U.S. and Japan, the service is accessible via TikTok Minis, an in-app feature for vertical content. The launch was announced by CEO Cassandra Yang at the APOS conference in Bali. RJOY features 20 original microdramas, designed for short-form, mobile-friendly viewing. The service aims to capitalize on the growing popularity of bite-sized, on-demand storytelling platforms.
Read the original story: Variety