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Samsung Hosts BTS Fan Experiences for Arirang World Tour
Originally published May 30, 2026
By Tim Chan · Variety
AI-generated summary based on Variety · Aggregated by Filmarian · Human-reviewed and approved on May 30, 2026
Key points
- Samsung partnered with BTS during their Las Vegas Arirang World Tour concerts.
- The collaboration included six fan-focused activations to enhance the concert experience.
- The event took place during four sold-out shows in Sin City.
- Samsung's involvement is part of an ongoing partnership with the K-pop group.
Samsung partnered with BTS during their sold-out Las Vegas shows on the Arirang World Tour to create immersive fan experiences. As part of the 'Samsung Galaxy x BTS WORLD TOUR ARIRANG' initiative, the electronics company offered six fan-focused activations designed to enhance the concert experience. The event allowed fans to engage with the group in new ways while celebrating their global success. Samsung's involvement highlights the continued collaboration between the brand and the K-pop superstars, who have a long-standing partnership.
Read the original story: Variety
