Sony and IMG to Launch 'Breaking Bad' Licensing Program
Originally published Jun 25, 2026
By Lily Ford · The Hollywood Reporter — Movies
AI-generated summary based on The Hollywood Reporter — Movies · Aggregated by Filmarian · Human-reviewed and approved on Jun 25, 2026
Key points
- Sony Pictures Television and IMG Licensing are teaming up for a global licensing program.
- The program will cover the entire 'Breaking Bad' franchise.
- It will include consumer products, brand partnerships, and immersive experiences.
Sony Pictures Television and IMG Licensing are collaborating on a global licensing program for the entire 'Breaking Bad' franchise. The initiative will include consumer products, brand partnerships, and immersive experiences. The multi-year partnership aims to expand the franchise's reach to fans worldwide.
Read the original story: The Hollywood Reporter — Movies — by Lily Ford