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Stranger Things and Emily in Paris Lead in Fan-to-Buyer Conversion
Originally published Jun 19, 2026
By Naman Ramachandran · Variety
AI-generated summary based on Variety · Aggregated by Filmarian · Human-reviewed and approved on Jun 19, 2026
Key points
- Stranger Things, Emily in Paris, and Wednesday outperform other entertainment IP in fan-to-buyer conversion by 30%.
- The study was conducted by Dentsu Sports & Entertainment and presented at the SEG3 conference in London.
- Dentsu is expanding its Fandom Intelligence platform to better understand fan engagement and market dynamics.
A new study by Dentsu Sports & Entertainment reveals that streaming series like 'Stranger Things,' 'Emily in Paris,' and 'Wednesday' outperform other entertainment IP by 30% in converting fans into buyers. The findings were shared at the SEG3 conference in London and highlight the effectiveness of these titles in engaging audiences beyond just viewing. Dentsu is also expanding its Fandom Intelligence platform to further analyze fan behavior and market trends.
Read the original story: Variety — by Naman Ramachandran
