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UFC's $60 Million Made-For-TV White House Gambit

Originally published Jun 4, 2026

By Alex Weprin · The Hollywood Reporter — Movies

AI-generated summary based on The Hollywood Reporter — Movies · Aggregated by Filmarian · Human-reviewed and approved on Jun 4, 2026

Key points

  • Dana White is betting on a made-for-TV event to attract new MMA fans.
  • The event was inspired by a suggestion from President Trump.
  • The UFC is investing $60 million in the White House-themed spectacle.
  • The goal is to increase viewership for Paramount+.
  • The event aims to boost the sport's visibility.

Dana White, CEO of the UFC, is investing in a made-for-TV event inspired by a suggestion from President Trump, aiming to attract new fans to MMA and boost viewership for Paramount+. The unprecedented spectacle is part of a $60 million strategy to expand the sport's reach and visibility.

Read the original story: The Hollywood Reporter — Movies

ufcmmaparamount-plushollywoodsports-media
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