Universal holds influencer screenings for The Odyssey
Originally published Jul 2, 2026
By Charles Pulliam-Moore · The Verge — Film & TV
AI-generated summary based on The Verge — Film & TV · Aggregated by Filmarian · Human-reviewed and approved on Jul 2, 2026
Key points
- Universal initially seemed to cancel influencer screenings for Christopher Nolan's The Odyssey.
- The studio later held special showings for influencers alongside traditional critics and journalists.
- Influencer screenings remain a key part of Universal's promotional strategy for major releases.
Universal initially appeared to cancel advanced screenings of Christopher Nolan's The Odyssey for influencers. However, the studio later organized special showings for influencers, alongside traditional critics and journalists, as part of the associated press junket. The move suggests that influencer screenings remain a significant part of Universal's promotional strategy. Despite initial confusion, the event proceeded as planned, highlighting the continued importance of influencer engagement in film marketing.
Read the original story: The Verge — Film & TV — by Charles Pulliam-Moore
