Full Throttle Saloon

Full Throttle Saloon is an American reality television series that aired on the truTV network. The show offers an inside look at the world's largest biker bar, located in Sturgis, South Dakota. It follows owner Mike Ballard and his team as they work to serve large crowds at the Full Throttle Saloon, which is open from 9am to at least 6pm from early April through the end of October, and from 6:30am to 2am during the annual Sturgis Motorcycle Rally, which takes place the first full week of August. During the event, more than 300,000 visitors come to the bar, where Ballard and his staff aim to earn a year's worth of income in a short period while delivering a memorable experience to patrons. The show is notable for being the first time cameras have been permitted to document every moment of the operation. The series premiered on November 10, 2009, and its fourth season premiered on December 19, 2012, consisting of twelve episodes.