Nathan For You

Comedian Nathan Fielder provides unconventional marketing strategies to small businesses in this series, starting with a frozen yogurt shop looking to introduce a unique flavor and a pizzeria aiming to improve delivery times.

Nathan assists a department-store Santa with a hidden past while devising a promotional strategy for a local petting zoo. Meanwhile, a teenager is caught tagging public property.

Nathan devises unconventional marketing strategies, including letting attractive customers take items for free to generate buzz for a clothing store, and drawing public attention to a diner's clean restrooms to boost its business.

Nathan devises an ambitious rebate strategy to help a struggling independent gas station, while also working to promote a young caricature artist's career.

Nathan assists a struggling haunted house by enhancing its scares. In parallel, he tries to manage his social anxiety, particularly around women, by engaging in multiple dates simultaneously.

Nathan assists a funeral home facing difficulties while also helping a burger restaurant defend its reputation for having the best burger in Los Angeles. In another segment, he experiences a skydiving challenge.

Nathan attempts a high-stakes escape to avoid a terrifying consequence, while the episode also revisits failed business concepts from the season.

Nathan subjects himself to surveillance by hiring a private investigator to follow him for a day. A taxi company introduces a service to help shy customers hail rides discreetly. Nathan reluctantly agrees to incorporate product placement into his program.