Falling Down

Spencer Pratt, a former reality TV star and online influencer, has emerged as a significant contender in the Los Angeles mayoral race, challenging the city's liberal establishment with a populist platform. His campaign, which emphasizes cracking down on crime and government corruption, has gained traction through a digital strategy that includes a recent ad referencing Kendrick Lamar's 'Not Like Us' to criticize his rivals. Pratt's recent meme, portraying himself as the protagonist of the 1993 film 'Falling Down,' highlights his narrative of government incompetence, particularly referencing the Pacific Palisades wildfire that destroyed his home. His campaign resonates with voters frustrated with the current political climate, drawing comparisons to past populist movements in Los Angeles.