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Poster for Primary Colors
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Released
1998 · FILM

Primary Colors

A young political operative in a presidential campaign must navigate personal scandals, loyalty, and ambition as his idealism is tested by the messy realities of power and politics.

What went down on the way to the top.

Runtime
143 min
ComedyDrama

Synopsis

This is an adaptation of the best-selling roman à clef about Bill Clinton.

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How many hands made this film

The scale of the collaboration

Principal cast & crew: 24

These are the principals we have on file — the full crew ran to the hundreds. Every film this size was made by far more hands than any credits list ever names.

Why a floor?

This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.

Craft leads on file

Edited by Arthur SchmidtShot by Michael BallhausScored by Ry CooderDesigned by Bo Welch

Box Office

1998 · Box office

📉 Underperformed — grossed 0.8× its budget

Why 2.5×?

Cinemas keep roughly half of every ticket sold, and a wide release’s marketing often costs about as much again as the film — so a movie needs to gross around 2.5× its production budget just to break even theatrically. It’s a rule of thumb, not the studio’s ledger (home video and streaming come later).

Worldwide gross

$52.1M

Budget$65.0M
Worldwide gross$52.1M
break-even (2.5×)

US & Canada: $39.0M 75% of worldwide · International: $13.1M (25%)

Opening weekend: $12.0M 31% of its US run.

Opening week (7-day): $15.2M39% of its US & Canada run.

Peak 1,965 theaters

Also known as

  • Mit aller Machtde
  • I colori della vittoriait

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