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Poster for The World's Best Sellers: The Fine Art of Separating People from Their Money
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Released
1996 · FILM

The World's Best Sellers: The Fine Art of Separating People from Their Money

Directed by
Written by
Runtime
170 min
Documentary

Synopsis

A documentary exploring the development of commercials as an artistic form, featuring interviews with prominent media figures who discuss how the bold and direct stylistic elements of commercials have impacted feature films and the visual arts. The film is divided into three sections: 1. Crossing Over — examining the movement of style and technique between cinema and advertising; 2. Humour — exploring the role of humor in advertising and its impact on audiences; 3. Shock — analyzing the use of shock as a strategy in marketing.

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How many hands made this film

The scale of the collaboration

Principal cast & crew: 20

These are the principals we have on file — the full crew ran to the hundreds. Every film this size was made by far more hands than any credits list ever names.

Why a floor?

This is a minimum, not a total. We only count the credits we’ve captured so far, and coverage is uneven — a blockbuster might show a few hundred names while another of the same size shows a couple dozen. The real crews all ran into the thousands. The number here only grows as full credits are enriched — so we frame it as a floor, never a headcount.

Craft leads on file

Edited by Nadine FraczkowskiShot by Isabell FurerScored by Malcolm Mclaren

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